The Good Sam Club, the nation’s largest organization of RV owners, is creating a national network of authorized RV dealers.
Good Sam authorized dealers will have exclusive access to a wide range of products and services designed to increase store traffic and consumer confidence, including: a national advertising campaign in leading industry publications, a free “RV Bonus Package” with $200 worth of products for every RV sold, and access to the highly acclaimed Good Sam Continued Service/Extended Warranty Program.
The authorized dealer network also will sell select pre-owned RVs as Good Sam Certified pre-owned RVs. This new sales tool will create a higher resale value for the RVs while giving the buyer greater peace-of-mind.
According to Good Sam, by requiring both high quality standards and a user-friendly structure for certified RV sales, the Good Sam Club program benefits consumers, RV dealers and the RV industry while bringing more credibility to the process of buying and selling pre-owned RVs.
“With a million members and more than 35 years of experience in the RV industry, the Good Sam Club is uniquely qualified to design and implement this exciting new program,” said Sue Bray, executive director of the Good Sam Club. “Our experts have developed strict requirements that every pre-owned RV must meet in order to earn the ‘Good Sam Seal’ of approval.”
In addition to the comprehensive vehicle inspection that all Good Sam certified pre-owned RVs will undergo, a 60-day warranty is included that covers the vehicle’s major components. “If the Good Sam Club is willing to stake its name on a particular pre-owned RV, then it had better meet or exceed customer expectations,” said Bray.
Authorized dealers will be given territorial rights and the program will be promoted to the entire Good Sam member base. However, RV dealers will also be required to comply with strict quality standards for repair and customer service in order to qualify as an authorized pre-owned dealer.
“We know that RV dealers throughout the United States work hard to meet the high standards that RV owners expect,” said Bray. “We look forward to adding this certification to their measurement of excellence.”
The Good Sam Club is a business unit of Affinity Group Inc., parent to RV Business and RVBUSINESS.com.