Good Sam Enterprises LLC kicks off its Louisville Rally – the Lincolnshire, Ill.-based company’s second national consumer gathering of the year – tomorrow morning (June 21) in the Kentucky Exposition Center (KEC), the same facility in which the Recreation Vehicle Industry Association (RVIA) holds its annual National RV Trade Show each winter.

A consumer coach count of about 2,000 rigs is down some from the 3,370 units registered at the company’s March rally at the Phoenix International Raceway in Arizona, but is pretty much on a par with that of Good Sam’s last Louisville consumer confab two years ago, reports Rally Director Sue Bray.

The Louisville rally, featuring hundreds of informative expert seminars, a veteran’s parade, guided tours to area sites and performances by entertainers Sheryl Crow and Burt Bacharach, runs through Sunday.

“We have very happy people, it seems like, because this is a great venue for us,” Bray, a longtime voice of the Good Sam Club, told RVBUSINESS.com, “and we’re just almost where we were (in terms of attendance) when we were here two years ago.”

Although the summer heat is a factor again this time around in Louisville, it’s not as bad as it was two years ago when the crowds gravitated to the shelter of the air conditioning system at the KEC — a big facility in which some 400 recreational vehicles are being displayed this week.

While OEM display space was sold out at the indoor show, the supplier area, housing 350 booth exhibits, was almost sold out as well, says Bray.

“There’s a couple new things that we’re doing,” added Bray. “One is we’re having something called the Good Sam Culinary Experience, and Food Network chef Bob Blumer is going to be doing cooking demonstrations. And we’ll also have some grills going and that kind of thing from Camping World so people can see the latest and greatest cooking gadgets as well as cooking styles.

“And we’re also offering our first-ever Bark Park, a dog park where you can take your dog and let it run around with other dogs. And we’ve got lots of pet things going on with our dog show, and then we do pet adoptions with the Louisville Humane Society, which is bringing out some adoptable dogs and cats.”