CrossRoads RV announced the hiring of Doug Graham as product manager for the company’s Elevation toy hauler line. According to a press release, Graham’s responsibilities will include all aspects of product development, market growth and dealer outreach for the Elevation brand.

“The explosion of consumer interest in the toy hauler market requires a strong focus from CrossRoads,” said Matt Thompson, general manager for Topeka, Ind.-based CrossRoads, a division of Thor Industries Inc. “Developing exceptional product and great dealer relationships is our primary goal. Doug’s love for toy haulers and his history of creating strong dealer relationships makes for a natural fit.”

An RV industry veteran, Graham has focused exclusively on the toy hauler market for the last four years. He will be based at CrossRoads’ corporate offices in Topeka.

Graham’s contact information is (574) 361-0985 (cell) or [email protected]