Grand Design Recreational Vehicles announced the hiring of Matt Chupp as director of marketing. According to a press release, Chupp has a 23-year professional background with experience in marketing and engineering digital data systems.
Chupp has grew on the supplyside of the RV industry, coming to Grand Design from his family’s business, the Mica Shop Inc., a countertop and backsplash supplier for RVs and manufactured homes. Prior to his Mica Shop, Chupp spent eight years in the marketing department at the University of Notre Dame.
The first five of those years he spent on the marketing and communications group at the Mendoza College of Business at Notre Dame. Chupp led the marketing group’s web technology projects, including the build of Mendoza’s main and supporting websites, digital business magazine, and complementary digital marketing and social media efforts.
Chupp left the Mendoza School to join the Notre Dame women’s basketball staff in September of 2012 as director of basketball operations and marketing. He oversaw all aspects of the Fighting Irish women’s basketball program including the team’s marketing, promotions, and other duties related to Notre Dame’s national recruiting efforts.
“Matt’s deep and diverse marketing experience will add a tremendous amount of value for Grand Design and our dealers,” stated Don Clark, resident and CEO of Grand Design RV. “He has embraced the company’s unique culture and we are excited about the relationships he has already built with our company personnel and the direction he is taking our marketing efforts.
“His talent and diverse experience bring a fresh perspective that is very much welcome in our industry. His passion is contagious, and his vision is the right path to keep us in touch with our dealers and customers far into the future. We are investing in our marketing efforts and we are very excited to have Matt as part of the Grand Design family.”