Affinity Group Inc. (AGI) announced the appointment of Grant Miller to the newly created position of president for the company’s Club Division.
According to a press release, Miller will be responsible for Good Sam, Coast to Coast and related RV clubs still under development, including the discount camping club.
“This new role is designed to help AGI realize the multitude of synergies in our RV club marketing efforts and with cost savings for each club,” said Mike Schneider, president and CEO of AGI. “The role of our clubs is vital to the overall health of AGI and it is important that each club grows to their maximum potential. With the creation of this new position, we’re confident that Grant will help us to do so.”
Miller has been with AGI since July, 2002 as president of Coast to Coast where he “implemented a number of changes and added a host of new products and benefits to the club,” according to Schneider.
Prior to joining AGI, Miller was vice president of global marketing for Resorts Condominium International (RCI), a Cendant corporation, and held sales and marketing positions with GTE.
AGI, headquartered in Ventura, Calif., is parent company to RV Business and RVBUSINESS.com.