Dawn Bitz wants to take her business on a little road trip.
Business Denver reported that Grasshaven Outdoors, Bitz’s Boulder-based car camping and RV supply retailer, is expanding around the U.S. with 40 new kiosks in RV dealerships from New Hampshire to Idaho. The company ultimately aims to expand to from 19 to 250 kiosks throughout the U.S. and into Canada.
“There’s a huge glamping trend across the U.S.,” Bitz said. “There’s been tremendous reception in the marketplace across the board.”
Bitz, who described herself as the Martha Stewart of RVs, sells functional items like grills, cookware, and tents as well as comfort items like lawn games, tea infusers and wine glasses for glampers – campers who want to maintain a little glamour on their trip.
Customers can either buy a Grasshaven kit to upgrade their RVs or buy items individually. Grasshaven sells through its website, a brick-and-mortar store in Boulder and kiosks in RV dealerships like Winnebago and Newmar.
About 70% of Grasshaven’s revenue comes from the kiosks.
Bitz founded Grasshaven in January of 2013 with a $300,000 investment.
“We invoiced a third of our 2014 revenue in January alone,” she said.
And she forecasts her 2015 revenue to be in the multimillion-dollar range.
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