Steve Schmidt

How to grow your company’s sales through Google search rankings will be the next in the series of business topics presented as a free luncheon program by Spearhead Sales & Marketing of Elkhart, Ind.

Designed for sales and marketing executives in Elkhart and St. Joseph counties, and across Northern Indiana, the program will be Feb. 21 from 11:30 a.m. to 1 p.m. at Spearhead offices in downtown Elkhart.

Takeaways include:

• Know what it takes to rank No. 1 on Google.

• Identify the various Internet marketing channels.

• Understand how Social Media impacts your ranking.

• Know how to find out if SEO (Search Engine Optimization) looks profitable for your company.

Guest speaker will be Steve Schmidt, web strategist and president of Effect Web Agency, Warsaw. Schmidt has planned and developed more than 150 websites since founding Effect in 2003.

Schmidt is a graduate of Goshen College with a bachelor’s in Computer Science. In 2007, he won the Fort Wayne Business Weekly Innovator Award in the technology category for his web product, StatsAdvisor.

“The web has become a necessary marketing tool for business, yet many companies don’t take full advantage of what it has to offer as an economical way to promote their brand and spur sales growth,” said Chad Root, president of Spearhead. “SEO is the baseline for really making the web work for you, and it doesn’t take a big investment. Steve is good at providing some very practical tips in that regard.”

“Our monthly luncheon program has been very well received and we intend to keep it going,” Root added. “We had 28 executives at our December topic presentation and 33 at our January program. It’s all about best practices for growing sales.”

Spearhead provides consulting services, presentations and workshops on effective sales and marketing approaches. In conjunction with its business partners, TaigMarks Advertising and Public Relations and Effect Web Agency, Spearhead offers a turnkey service for implementing those approaches in a way that effectively coordinates sales and marketing functions to achieve sales goals.

Seating is limited; so executives are encouraged to register soon to reserve their spot. They may do so online at http://growfromgoogle.com.

Lunch will be provided, and there is no cost or obligation. Questions may be directed to Chad Root at 574-294-6900 or [email protected]