Gulf Stream Coach Inc. had a record Louisville show, receiving dealer orders for more than 2,500 units during the event Dec. 2-4.
The Nappanee, Ind. company had an order backlog – as of early December – that was 1,000 units larger than a year earlier, so Motorized Division President Brian Shea felt the National RV Trade Show in Louisville would be “an opportunity to visit with dealers and not focus on writing orders.”
However, Shea discovered, “We were as busy as we have ever been at Louisville.”
Dealers were particularly interested in the Endura, the first Class C built on the Chevrolet Kodiak chassis, and the new Crescendo entry-level-priced diesel pusher first introduced at Gulf Stream’s dealer meeting in June.
Gulf Stream’s Towables Division introduced several new floorplans at the Louisville show, including the quad-slide Prairie Schooner fifth-wheel and the lightweight StreamLite with a new rear slideout sleeping area.
Another big seller was the Canyon Trail fifth-wheel featuring what Towables Division President Dan Shea calls “the most innovative rear garage option on the market.”
Gulf Stream’s sales will be up almost 37% in 2003 and the company is preparing for 30% more growth in 2004.
“Our goal is to be a Top 5 manufacturer in 2004 in all areas of manufacturing,” said Claude Donati, vice president of sales and marketing. “With the dealer network we are partnering with and the pricing structure we have established, we will contend for a Top 5 position in the market.”