The dealer demand for Gulf Stream Coach Inc. motorhomes and towable RVs grew tremendously this year, and executives at the Nappanee, Ind.-based company see more solid growth in 2003.
Gulf Stream’s motorhome sales were up 108% and towables were up 78% in the first 11 months of 2002, said Brian Shea, president of the Motorhome Division.
“We see the market continuing to grow,” Shea said. “We have some unique products and we are bringing a lot of value to the industry. We see a lot of growth at Gulf Stream.”
Dealer orders for Gulf Stream motorhomes during last week’s National RV Trade Show in Louisville were more than the double order volume at last year’s show, said Claude Donati, vice president of sales and marketing for the Motorized Division.
“It seems to be an exciting time for the dealer body,” Donati said. “They placed more orders than they ever did before. We sold more at (the 2002 Louisville) show than we did at the last three put together, right around $60 million in sales.”
Gulf Stream’s Towables Division also signed up three times as many dealers last week than it did in Louisville last year, said Dan Shea, president of the towables operation and brother of Brian Shea.
“We are gearing up for a 35% to 40% increase in production” because of show-related orders and new dealers who signed up, Dan Shea said. “This market is going to continue to expand at the 18% to 20% rate for the next couple of years. More and more people are being drawn into it and people who bought two or three years ago are coming back for their second time. We are in the right industry today.”
Gulf Stream’s new Atrium-brand diesel pusher with a midentry door, slideout sun room and 7-foot ceilings, was one of the most talked about models at the Louisville Show. It is a 40-foot, triple-slide Class A on a Freightliner XC chassis with a standard 330-hp Caterpillar engine and a 400-hp Cummins ISL available as an option. The suggested retail price for a full-body paint, fully equipped Atrium is $210,000.
The company’s 36-foot Prairie Schooner-brand fifth-wheel with the new dual-zone living floorplan also attracted much attention at the show. Its suggested retail price is $52,500.