Hitting a price point that “establishes a new category” in the expanding fifth-wheel market, Heartland Recreational Vehicles introduces its smartly appointed, full-profile Oakmont line equipped with the company’s exclusive “Mega Slide.”
Recognizing a heightened demand in the full-profile fifth-wheel segment — driven by an affluent Baby Boomer demographic — Heartland focused on designing a residential-style environment that caters to the needs of both full-timers and RVers that travel with families. The Oakmont is initially available in four floorplans, two 41-foot bunk models and two 35- to 38-foot couples coaches, with MSRP’s starting at $53,900 well-equipped.
“Our team spent the last eight months reviewing and evaluating residential interiors,” said General Manager Kary Katzenberger, noting Heartland would grow the number of floorplans to seven or eight by next spring. “Our goal was to bring that type of upscale look and comfort into the Oakmont, but even more importantly, at a cost that undercuts the competition. We accomplished that by designing an interior that will grab the attention of the retail customer.”
Heartland President Chris Hermon added, “Heartland’s marketing strategy is to always offer our dealer partners unprecedented value. With the Oakmont, we were are able to create a whole new price point in one of the industry’s fastest-selling segments while still providing the features, amenities and structural integrity that today’s consumers are demanding.”
Katzenberger reported that a key element in the Oakmont design was integrating Heartland’s Mega Slide offered in the builder’s upper-end Big Horn fifth-wheel lineup. “It features a 7-foot-2-inch ceiling height that really opens up the coach,” he said, noting the slideroom was currently available on certain Oakmont models. “The slide also offers large, panoramic windows that help enhance the feel of a more spacious interior without sacrificing storage.”
Other set-apart features include:
• Six-point hydraulic level system.
• Three to four hydraulic-powered sliderooms
• 7,000-pound Dexter axle and E-Z Flex suspension.
• Residential-style furniture including recliners with power massagers.
• Stackable washer/dryer prep.
• 50-inch LED TVs in main living area.
• Lippert Correct Track suspension system.
Keying on another residential trend, the Oakmont also provides a spacious, fully-equipped kitchen area with residential-style refrigerator and appliances, 20–inch stove for maximum counter space and a deep stainless steel sink and faucet.
The Oakmont will make its debut to consumers at America’s Largest RV Show in Hershey, Pa., while offering Heartland’s dealer body a first look at the Elkhart County RV Open House.
For more information on the Oakmont fifth-wheel line and other Heartland RV product visitwww.heartlandrvs.com.