Behind a highly successful product launch at September’s Elkhart County RV Open House backed up by strong performance at the retail level, Heartland Recreational Vehicles is expanding its Oakmont high-profile fifth-wheel line with two all-new floorpans.
“Our dealer partners were really drawn to the Oakmont at the Open House and, as a result, we were able to place a lot of orders,” reported General Manager Kary Katzenberger, adding the new floorplans would debut at next week’s National RV Trade Show in Louisville, Ky. “Now, we’re seeing fast turns on the sales lots, which indicates the Oakmont is resonating with consumers as a true value piece in one of the industry’s most hotly contested segments.”
He added, “Our goal when we developed Oakmont was to offer high-end, residential styling and amenities at an unprecedented price point. With an MSRP of around $54,000, we’re packaging in standards and options across the line that no one else in the industry is offering, including hydraulic leveling jacks and sliderooms.”
The two floorplans set to debut in Louisville extend Oakmont’s positioning as a diverse brand targeting full-timers and younger RVers with families – key demographics in the high-end fifth-wheel market. Oakmont currently comprises four floorpans with two more models planned for a February, 2015, rollout.
The 41-foot 395QB Oakmont offers a family-oriented, bunkhouse layout that includes an outside entertainment area with 32-inch TV, four large bunks with access to a 1/2 bath, and a dinette slide on the “camp” side of the coach.
“Our research showed that a popular feature with consumers is being able enjoy a view of their campsite when having a meal,” Katzenberger said.
The 345RS is designed as a couples coach, offering a comfortable, residential environment that caters to entertaining or relaxing. The 36-footer is set off by Heartland’s proprietary “Mega Slide” in the dinette area, featuring a 7-foot-2-inch ceiling height and panoramic windows. The living area centers around a 50-inch LED TV with surrounding recliners – power theater seats are optional – that face the entertainment center for optimum viewing. A fully equipped kitchen offers a spacious work area along with ample storage.
Heartland President Chris Hermon emphasized that the Oakmont brand was the result of extensive product development, integrating input from customers and the company’s dealer body.
“Heartland’s goal is to always work with our dealer partners to bring products to market that are not only trending with consumers but also provide attractive margins,” said Heartland President Chris Hermon. “Oakmont achieves that, establishing a whole new price point in one of the industry’s fastest-selling markets while still incorporating unmatched features, styling and amenities.”
Heartland RV is a subsidiary of Thor Industries Inc. based in Elkhart, Ind. For more information visit www.heartlandrvs.com.