General Manager Bryan Walczak (L) and Brian Coyle

Heartland Recreational Vehicles LLC today (Aug. 9) announced the hiring of industry veteran Brian Coyle as regional sales manager, representing the company’s Big Country, ElkRidge and ElkRidge Express Plus fifth-wheel lines for the East Coast.

“This is a high-profile territory representing one of the stronger sales regions for Heartland fifth-wheels,” said Bryan Walczak, general manager for the Elkhart, Ind.-based builder. “We are looking forward to Brian leveraging his combination of proven sales performance and extensive product knowledge to expand Heartland’s dealer presence and further increase market share.”

Coyle, 41, brings over 15 years sales experience in the RV industry, most recently with Elkhart-based Forest River Inc.’s Shasta division. He began his career with RV Trade Digest, a prominent trade publication, and also served as a regional sales manager for DRV Luxury Suites, Howe, Ind.

“I am taking over a very seasoned and high-volume sales territory,” said Coyle, noting that Heartland’s Big Country high-profile fifth-wheel ranked No. 3 in national sales through May, according to Statistical Surveys Inc. “This is a tremendous opportunity, not only from a career standpoint, but also to work with a great team at Heartland.”

Coyle noted that he already has a foothold in the expansive territory, operating in the Eastern United States for the majority of his sales career.

“I have some well-established dealer contacts in the region,” Coyle said. “I think that’s really important – to understand how a dealership runs and know the people involved. It also opens the door to come in and talk about product.”

He added, “I have worked with models ranging from high-end to high-volume products. That’s an advantage because the Big Country and ElkRidge lines offer products that target all segments of the fifth-wheel market.”

Coyle, a native of Mishawaka, Ind., graduated from Marian High School and currently resides in the Elkhart area. He can be contacted at [email protected] or (574) 266-8726.