Heartland Finance, a division of Elkhart, Ind.-based towable builder Heartland Recreational Vehicles LLC, will be rolling out a comprehensive 90-day interest-free wholesale reimbursement program for its dealer base during the upcoming 47th Annual National RV Trade Show in Louisville, Ky.

The ongoing initiative, in conjunction with GE Capital Commercial Distribution, will “help lower dealer operation costs while virtually eliminating interest charges,” according to Heartland. Under terms of the program, dealers will still pay interest to the bank, but will be reimbursed by Heartland if product is moved in 90 days or less.

“In the current lending environment, this is a real shot in the arm for our dealers as the 90-day program will allow them to stock more inventory, make more sales and increase profits,” said Tim Hoffman, vice president of sales for Heartland.

In addition to the 90-day finance program, Heartland will be debuting five all-new brands at the Louisville Show.

“We are looking for a big year in 2010,” Hoffman noted. “By providing new, innovative product, and now a well-timed credit program, we feel our dealers will have a huge advantage over the competition.”