Towable builder Heartland Recreational Vehicles LLC reported “exceptionally strong” sales during the recently completed 47th Annual National RV Trade Show in Louisville, Ky., eclipsing last year’s totals during the first three hours of the event, according to a news release.
“We were covered up when the show opened at 9 a.m. Tuesday and by noon we had written more orders than we did at the entire show last year which, quite frankly, was a very good show for Heartland,” said Tim Hoffman, co-owner and vice president of sales for the Elkhart, Ind.-based manufacturer. “We were still writing orders until almost 7 p.m., a half-hour after the doors closed.”
Hoffman attributed dealer interest to Heartland’s debut of five all-new brands at the Dec. 1-3 Louisville Show, as well as Heartland’s disciplined, yet pronounced growth that has “earned the confidence of our dealers.”
“Our five new brands all received high marks from dealers, and they were also excited about the changes we made to the current brands,” said Hoffman, noting that Heartland posted a 300% increase in sales compared to the ’08 Louisville Show. “We found that many dealers came to Heartland looking for a change from their current manufacturer. They kept telling us that the other companies ‘just don’t get it’ like Heartland.”
New product additions to the Heartland lineup – four boasting the company’s new high-gloss, platinum fiberglass exterior – include:
- MPG teardrop travel trailer: The MPG represents Heartland’s first entry in the popular lightweight, teardrop market.
- Cyclone HD: The fifth-wheel is the latest addition to Heartland’s strong-selling line of Cyclone toy haulers.
- Caliber: The brand offers a full-featured travel trailer in the growing ultra-lightweight fiberglass travel trailer sector.
- Greystone: The Greystone lineup hits a new price point for Heartland in the popular mid-profile fifth-wheel market.
- Focus: An entry-level, lightweight laminated travel trailer line with five 7 1/2-foot-wide floorplans and three hybrid tent-end models.
During the show, Heartland Finance also rolled out a comprehensive 90-day, interest-free reimbursement program for its dealer base. Hoffman reported that the initiative, in conjunction with GE Capital Commercial Distribution, was well received by retailers.
“We continue to look for ways to help our dealers increase sales and improve profit margins,” Hoffman said. “The new finance plan provides a much-needed boost for dealers, considering the current credit environment.”