Offering a mix of 7 ½-foot wide and hybrid tent-end models, Heartland Recreational Vehicles LLC targets the entry-level segment of the lightweight laminated travel trailer market with its all-new Focus line. “The Focus addresses a new product sector for Heartland, adding another piece to becoming a full-line towable manufacturer,” said Brad Whitehead, national director of travel trailer sales for the Elkhart, Ind.-based builder. “With the Focus, we’re catering to smaller families or couples looking for a trailer that is lightweight and cost-conscious, that still gives them the strength and finish of laminated fiberglass construction.” Initially, the Focus lineup will offer five 7 ½-foot wide floorplans and three units with tented ends, ranging in lengths from 13 to 22 feet. Several units will be equipped with single slideouts and most can be towed by crossovers and smaller SUVs. MSRP’s start at $13,000 for the 7 ½-wide line and $22,000 for the hybrids. All models in the Focus series are constructed with six-sided aluminum framing, 2-inch-thick fiberglass walls and a laminated crowned roof. Other features include electric-powered awnings, dual-ducted A/C along with heated and enclosed underbelly and gate valves. Standard appointments include hand-rubbed, antique-glazed maple cabinets throughout the interior, night shades, porcelain toilets and fully extendable drawers with ball-bearing guides.