Designed to create a more personalized online environment for its dealer body, Heartland Recreational Vehicles LLC has rolled out the first phase of its “My Heartland” log-in portal on the company’s website, www.heartlandrvs.com.

The customizable format provides access to a host of professional marketing resources that will help spur sales for Heartland’s products. While initially targeting dealer partners along with media and agency representatives, the long-term goal is to fashion an integrated “online community,” according to Steve Lidy, marketing director for the Elkhart, Ind.-based builder.

“This first module will make it easier for our dealers to do business with Heartland by making marketing support material available online and giving our dealers 24/7 access to the tools they need to best represent Heartland products on their lots, at shows and in the showroom,” said Lidy in a press release. “Long term, however, we are developing new ways to share content and tools. We want ‘My Heartland’ to bridge the gap between a traditional product information website and an interactive social media platform.”

Registration site for My Heartland

Currently, “My Heartland” serves as a resource finder, offering point-and-click accessibility to the company’s portfolio of creative and informational materials. Registration is quick and straightforward, and can be accessed through the “My Heartland” button at the bottom of each website page.

“Dealers, and others, can now easily gain access to high-res product images along with downloadable files for product literature and point-of-purchase materials – banners, posters, and more,” Lidy said. “This will save in-house designers and agencies hours compared with the old process. We’re adding information daily, and in the months ahead will be providing dealers with several more utilities to help them effectively promote and sell Heartland products.”

He added, “We have already seen strong dealer response to ‘My Heartland’ and are urging our dealers to alert their marketing departments about this new service. ‘My Heartland’ represents just one more way Heartland is taking the extra step to build long-standing relationships with our dealers.”

Heartland RV has enjoyed innovative industry-leading success for many years, and offers a variety of towable RVs, including travel trailers, toy haulers, fifth-wheels and destination trailers. For more information, visit www.heartlandrvs.com.