ELKHART, Ind. — Liquified, the RV tank and toilet treatment brand known for products that actually work, is officially becoming Prime RV, according to a release. The rebrand, announced at the Hershey RV Show, brings Liquified, exterior-care line Liquishine, and a brand-new addition, Gravity, together under a single name. Alongside the rebrand, Prime RV is launching its first product outside tank and exterior care: the Gravity 20′ Premium Sewer Hose Kit.
Prime RV traces back to a YouTube channel. Founder Matt Foxcroft, host of Matt’s RV Reviews, tested 15 of the top-selling tank treatments on the market and came away unimpressed with all of them. He built Liquified to be the one that actually did the job, and RVers noticed. The brand grew the way word gets around a campground: RVer to RVer, rig to rig, without a big ad budget behind it.
“I tested 15 of the top-selling tank treatments on the market and wasn’t impressed with a single one, so we built our own,” said Foxcroft. “Liquified earned RVers’ trust one recommendation at a time, with no ad budget behind it. Prime RV is us putting that same standard in front of everything we make, starting with a hose that won’t let you down at the worst possible moment.”
“Premium isn’t a price tag, it’s standing behind what you sell,” said Wil Knowles, co-founder and COO of Prime RV. “That’s the whole idea behind the Prime Promise: if your Gravity hose fails under normal use, we replace it. No fine print.”
Gravity is Prime RV’s answer to one of the most common complaints in the RV world: hoses that kink, split, or slip off mid-dump at the worst possible moment. The Gravity 20′ Premium Sewer Hose Kit is built from 24 mil TPE, a heavier-duty material than the thin PVC used in most sewer hoses, with reinforced connection points for a secure, leak-resistant seal and a clear elbow so RVers can actually see what’s happening at the hookup.
“We built our name on people trusting us with the least glamorous job in RVing,” said Jen Knowles, vice president of marketing at Prime RV. “Gravity is us doing that again, for the part of the process everybody dreads the most: the hose itself. It’s the same team, the same standards, just a bigger toolbox now.”
The Gravity 20′ Premium Sewer Hose Kit is available starting today at primerv.com for $89.99, its regular price. As a launch special, every kit comes with a free bottle of Liquified RV Tank
Treatment and a free bottle of Liquishine Wash & Wax included at no extra cost. The kit sold steadily through a pre-order period ahead of launch, with waitlist interest continuing to grow into September.
Prime RV’s rebrand and the Gravity launch go live today, Sept. 16, at primerv.com, coinciding with the opening day of the Hershey RV Show, one of the RV industry’s largest annual gatherings.
About Prime RV
Prime RV is the premium master brand behind Liquified RV tank and toilet treatments, Liquishine exterior care, and Gravity sewer hose systems. Every product carries the Prime Promise, the company’s guarantee that it stands behind what it sells. Prime RV products are available at primerv.com and through major online and retail marketplaces. Every Mile Covered.
