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The Pennsylvania RV and Campground Association (PRCVA) announced the addition of a free dealer sales seminar at America’s Largest RV Show in Hershey, Pa., on Sept. 10.

Led by David Martin of the Mar-Kee Group will lead “Creating an Amazing Customer Experience,” scheduled to begin at 10 a.m.

According to Martin, reports show that 80% of companies believe they deliver “super experiences,” while only 8% of customers agree. As a result, businesses lose more than $75 billion per year in sales, he says.

“Providing outstanding customer service should be the goal of any company,” Martin says. The workshop will cover 12 ways to impress customers and create an exceptional customer experience, he adds.

Registration and Hershey show schedule information are available here.