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Holiday Holdings LLC, a company formed last year to create an alliance of RV dealerships, completed on Friday (Jan. 2) the acquisitions of Pepco RV Center In Tallahassee, Fla., and Sirpilla RV Supercenter of Akron, Ohio, according to Marcus Lemonis, president.
The Pepco acquisition was engineered by Al Binford, who sold Emerald Coast RV Center Inc. to Holiday Holdings last year and who now operates as a Holiday Holdings regional president.
The Tallahassee dealership, which will continue to operate under the Pepco name, is the first Holiday Holdings-owned dealership in Florida’s capitol city, Lemonis said.
Pepco RV Center also is scheduled to get a Camping World accessories store, he added.
Binford is the Holiday Holdings regional president responsible for Florida, Alabama, Mississippi and Louisiana.
John A. Sirpilla, principal of Sirpilla RV Supercenter, was named Holiday Holdings regional president for Ohio, Michigan and Pennsylvania.
Among Sirpilla’s plans are to open a second location on the same property as the Camping World aftermarket accessories store in Brunswick, Ohio, a community southwest of Cleveland.
Additionally, he said, “There’s a lot of great opportunities in Pennsylvania with Pittsburgh possibly being the leading one for us, due to our proximity.”
Sirpilla, on behalf of Holiday Holdings, also will look for dealership buying opportunities in Ohio’s metropolitan areas, particularly Columbus and Cincinnati.
Holiday Holdings’ plan is for the dealerships it acquires to maintain their separate identities, allowing the principals to make their own choices in terms of product selection.
Lemonis calls Holiday Holdings an alliance, rather than a roll-up or a buying group. He describes it as a highly decentralized, professional sales-and-service-oriented company with a local and regional management style that will benefit customers, employees, RV suppliers and the industry in general.
Holiday Holdings was founded last year by Affinity Group Inc. (AGI) Chairman Stephen Adams. Camping World is an AGI subsidiary as is TL Enterprises Inc., publisher of RV Business and RVBUSINESS.COM.