“Establishing this location and renaming it as Hopkins Canada is a natural evolution of our strategy to expand our presence in Canada,” said Bradley T. Kraft, Hopkins president and CEO, noting the company purchased Mallory Industries Inc. in August of 2013, a leader in winter tools and automotive squeegees in Canada. “While Blenheim will continue to be known as ‘The Home of the Mallory Brand since 1900,’ changing the identity reinforces the expanded capabilities of this location, including the in-country availability of other leading Hopkins’ consumer brands.”
“In addition to our flagship Mallory brand, we are making it easier for Canadian and European customers to purchase other Hopkins products,” said Mike Williams, chief marketing officer for Emporia, Kan.-based Hopkins. “Not only does this improve access to our market-leading consumer brands, the integrated shipping from our Blenheim distribution center will simplify business for our customers and help them be more efficient.
To support the rollout of this corporate rebranding initiative, the company has also created a new website identity (www.hopkinscanada.com).
“I’m very excited about the opportunity to enhance service to customers in Canada and Europe,” said Ken Braaten, Hopkins vice president of sales. “In addition to having local manufacturing and distribution, we also have a dedicated team of sales professionals in Canada,” he added.