Americans are about to have their pick from the broadest set of updated pickups ever, just as cheap gasoline rekindles their love affair with trucks.
Bloomberg reported that revamped versions of Toyota’s Tacoma and Nissan’s Titan are set to hit dealer lots in 2015, raising to nine the number of pickup models sold in the U.S. that will have been redesigned within the last three years. The breadth of fresh models is unprecedented in any period since Japan’s automakers began trying to crack the Detroit-dominated market in the 1990s.
The new pickups debuted Monday at the North American International Auto Show in Detroit will intensify the battle among automakers for a growing set of customers in an ever-lucrative segment of the U.S. market. As more Americans go back to pumping gas for less than $2 a gallon, Ford and General Motors lead truck manufacturers coming off their best year for deliveries since 2007.
“I don’t remember a time when all the trucks have been redone as close together,” Michelle Krebs, an analyst for AutoTrader.com, said in a telephone interview. “It’s true across the whole industry and it’s spreading to the truck business: new is not what it used to be. The bloom is off the rose a lot sooner.”
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