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Jon Provost, the actor who played Timmy on the Lassie television series, will be a special guest at RVIA’s Outlook 2007: Market Expansion Showcase, the all-industry event kicking off the 44th Annual National RV Trade Show on Nov. 28.
Playing Timmy Martin on the series from 1958-1964, Provost and his heroic collie became one of the most poplar television duos of all time. Today, he remains a pop culture icon who avidly enjoys traveling the country in an RV with his wife and new canine companion – a beagle.
“Having Jon Provost as one of our featured Outlook guests certainly ties into the nostalgia we feel as television advertisers for Lassie and the golden age of television. But just as importantly, it’s a reminder of an important RV selling point: the affinity people have for traveling with their pets,” said Gary LaBella, RVIA’s vice president of public relations and advertising.
According to RVIA, the ability to bring pets along on their journeys is a key benefit for RV owners and a significant motivator for prospects. Recent RVIA research found that 63% of RV owners travel with their pets. Over half said the biggest advantage of bringing pets along on RV trips is that it makes the experience more enjoyable, and 53% said they enjoy the companionship the pets provide.
Hosted by RVIA Chairman Carl Pfalzgraf, Outlook 2007 will feature several multi-media presentations, including:
• RVIA President Richard Coon providing his insights on how RVIA is working to ensure future success for manufacturers, suppliers and dealers.
• “Here We Grow Again!” with Go RVing Co-Chairman Don Walter and RVIA’s Gary LaBella reporting on the strong first-year results of the Phase IV “What Will You Discover? Go RVing” national advertising campaign. Co-Chairman Tom Stinnett discusses the campaign’s dealer tie-in opportunities.
• RVIA Public Relations Committee Chairman B.J. Thompson teaming with LaBella to review industry media coverage over the past year in “Myths, Truths & Videotape,” which culminates with “RVTV,” a highlight reel of the best in broadcast RV news and entertainment.
• Special guest appearances by NBC Today show travel guru Peter Greenberg and Mark Hanna, an RVing pro poker star known as “Big Daddy from Cincinnati.”
Outlook 2007: Market Expansion Showcase, taking place in the South Wing Mezzanine Level Ballroom at the Kentucky Exposition Center, begins at 6:15 a.m. with a sit-down breakfast followed by the program at 6:35 a.m.