Heartland Recreational Vehicles LLC announced the appointment of industry veteran Scott Lucas to the position of East Coast regional sales manager for the company’s Trail Runner and Sundance travel trailer division.

Lucas brings a comprehensive and wide-ranging resume to the Elkhart, Ind.-based manufacturer, previously holding high-level sales positions in the Eastern region with several of the industry’s most respected manufacturers and suppliers.

“I’m excited to have Scott on the team,” noted Tom Montague, general manager of the Trail Runner and Sundance Group. “His experience, sales skills and vast industry knowledge will be a great asset to our team.” 

Lucas will be charged with new business development on the East Coast while also working closely and increasing market share with the company’s current dealer base in the region.

“I am ready for this new challenge and thrilled for this opportunity,” Lucas said. “With the support systems and passionate people in place at Heartland, I am confident that these brands can achieve all new benchmarks in sales and market share.”

Heartland’s Trail Runner and ultralight Sundance travel trailer lines have continued to outperform the industry, offering inventive interiors that target the needs of today’s RVers combined with robust construction.

“Our Sundance and Trail Runner lines represent a real growth pocket for Heartland, and have performed well on the East Coast,” said Montague. “We are confident that Scott can increase our presence in the region and capture additional market share.”