A group of RV industry veterans led by former Damon Corp. President and CEO Brian Brady has launched Heartland Recreational Vehicles LLC, a towable maker that is planning to introduce a new fifth-wheel line for the 2005 model year.
The Elkhart, Ind.-based company has committed to production runs around early February for its “high-value, competitive, laminated fiberglass, full-aluminum-cage” fivers built under the Landmark brand name, according to a release issued by the company, which has established headquarters on 28868 Paul Drive.
Brady is joined on the executive team by Tim Hoffman, vice president of sales and former towable manager with Gulf Stream Coach Inc.; Douglas Lantz, vice president, administration and veteran with such companies as Coachmen RV Co. and R-Vision Inc.; John Rhymer, vice president, operations and former executive with Forest River Inc., Damon and others; and Scott Tuttle, vice president, marketing and dealer services and former director of advertising and marketing for Gulf Stream.
Although the Landmark fiver won’t be on display at Louisville, the trailer, which will be available in six floorplans, will begin production rollout “some time in early February,” according to the release.
Heartland has already sold out the units slated for its early production runs to dealers, according to the release, and the company won’t take any more orders until it is closer to production rollout.
“Rather than rush the design and engineering and launch before all of our support programs are in place, the Heartland management team has elected to do it right and launch when, and only when, we are ready,” the release states. “This will necessitate bypassing this year’s Louisville Show.”
The release wasn’t specific about the pricing of the Landmark, but stated that “we have no interest in being the price leader. We do, however, have the intention of being the value leader.”