Trade event at the Work Truck Show opens tomorrow

Thousands of industry professionals descended today (March 4) on Indianapolis for the 2014 Work Truck Show which opened with the Green Truck Summit along with two educational sessions.

According to a press release, the trade show kicks off tomorrow encompassing 500,000 square feet at the Indiana Convention Center and featuring 500 exhibitors showcasing trucks, product introductions, new technologies and upfitting solutions. The event is hosted by NTEA, the association for the work truck industry.

The Green Truck Summit was highlighted by a keynote presentation delivered by Patrick Davis, director, Office of Vehicle Technologies, Energy Efficiency and Renewable Energy, U.S. Department of Energy. Davis was not able to appear in person due to unforeseen weather conditions, but did participate in the Summit via a live video feed.

Also during the summit, NTEA awarded U.S. Sen. Debbie Stabenow with the Green Truck Leadership Award for her outstanding contributions in promoting advanced alternative fuels and technologies for work trucks.

“We attend the summit to understand what’s happening in the green community and confirm the ‘hot buttons’ for our fleet customers,” said Matt Detjen with AmeriQuest Transportation Services.

Two special educational sessions completed the show’s opening day. In customer service, “Creating a World-Class Organization” was presented by Dennis Snow, president of Snow & Associates Inc., Orlando, Fla. Attendees walked away with essential tips on how delivering world-class service requires careful orchestration of the entire customer experience.

In parts and service marketing, “Making a Difference” was presented by Ron Slee, president of R.J. Slee & Associates, Rancho Mirage, Calif. One key takeaway was that clear goals, measurement criteria and profit targets must be adjusted to adapt to changing customer needs and expectations.