The emergence of sport utility RVs (SURVs) was profiled recently in the New York Times, the first in a series of three articles examining the growth and popularity of RVs with American consumers.
Bearing the headline ‘Driving: Taking the Garage Along for the Ride,’ the article by staff writer Denny Lee appeared on Jan. 14, tracking the off-road craze and the RV industry’s penetration into the market with ramped toyhaulers.
The Times published a followup story on Jan. 16, sparked by a tour of the Louisville Trade Show by reporter Alina Tugend. The article, prominently featuring RVIA spokesperson Chuck Woodbury, covered a broad range of topics and variables that have contributed to the industry’s sales boom over the last decade.
The publicity resulted from contacts initiated by the Recreation Vehicle Trade Association (RVIA) and its public relations firm, Philadelphia-based Barton Gilanelli & Associates.
“Because of the New York Times’ prestige, influential readership and wide circulation, RVIA considers these to be high-profile, national media hits of major significance,” said Gary LaBella, RVIA vice president of public relations and marketing. “More than 1.7 million readers were exposed to positive RV messages.” 
A third Times article is slated to run in the next few weeks, looking at the popularity of high-end motorhomes.