EDITOR’S NOTE: The following column by Phil Ingrassia, president of the RV Dealers Association (RVDA), which was published in the July 2026 issue of RV Executive Today, is posted here with permission.
The pre‑owned RV market continues to be one of the most resilient segments of the RV industry in 2026. While new RV sales remain uneven and manufacturers adjust production to better match demand, recent data shows used units holding value, turning faster, and attracting buyers who may be price-sensitive, but are still eager to get on the road.
Recent data from Statistical Surveys, National Powersports Auctions (NPA), and JD Power show a market that has largely normalized after several volatile years—and in key areas, is quietly strengthening.
Values and Demand Trending Up
NPA’s latest sales data shows average pre‑owned RV prices increased 10.6 percent year‑over‑year, a clear sign that demand for quality used inventory remains strong. With affordability top of mind for many consumers, pre‑owned RVs, campers and travel trailers continue to be a popular choice as the summer selling season progresses. Statistical Surveys reports that year-over-year used RV sales rose slightly in May, with Class B and travel trailers leading the way.
JD Power: Values Holding Steady
JD Power’s valuation data shows continued stability in key used RV categories. Standard hitch travel trailer values held steady year‑over‑year at $25,565 in the first quarter of 2026. Folding camping trailer valuations surpassed both 2025 and 2024 levels, reaching $11,628 in Q1. Lower‑priced used RVs—particularly travel trailers—continue to sell well, according to JD Power.
This stability is notable. After several years of rapid swings in used values driven by supply chain disruptions, elevated demand, and inventory shortages, the market appears to have settled into a more predictable pattern.
Why Used Strength Matters
Experience shows that used RV sales strength is one of the clearest leading indicators of future new RV sales. A healthy pre‑owned market typically signals strong underlying consumer demand, expanding ownership as first‑time buyers enter RV travel experience through used units and improved buyer confidence, often which can lead to new‑unit purchases.
In other words, used RV momentum often lays the groundwork for a rebound in new RV sales. As more consumers enter the market through pre‑owned units, they begin the ownership journey that eventually leads to upgrading into new models.
A Stabilizing Force in a Mixed Market
While the broader RV market continues to navigate economic uncertainty, fluctuating interest rates, and shifting consumer spending patterns, the used segment is providing a stabilizing force. Dealers are investing the time and effort into solid reconditioning processes, efficient turn‑times, and a diverse mix of used inventory to capture demand.
The data suggests that even in a challenging environment, families and outdoor enthusiasts remain committed to RV travel. Starting out a pre‑owned unit keeps customers engaged, which is good news for the entire industry.
