For the last 40 years, ASA Electronics has outlasted its competitors and multiple recessions, all thanks to opportunity.

As reported by ABC 57, a lot has changed since Tom Irions and his business partner co-founded ASA Electronics in the late 1970s in Elkhart, Ind.

“When I first got into the business, the hot thing was the eight track tape player,” Irions said.

The pair started distributing sound products from theirs own cars. Now, the entertainment company CEO says they have over 100 employees, with some stationed as far away as China.

“The trick of it is what’s there and what’s available and how to get it in the market faster than the other person,” Irions said.

What started as filling a need for entertainment systems in the area has blossomed into a booming team that specializes in mobile electronics for the marine, RV, construction, agriculture, power sports and truck industries.

“We’ve always been located here, but we’ve been national and international with our selling efforts,” Irions said. “We are unique in that we have a full testing lab here.”

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