InstaGone Consumer Products, a manufacturer of professional strength cleaning products, has launched a new retail program focusing on RV dealers.
The Wall, N.J.-based company makes InstaGone Multi-Purpose Stain Remover and Quick-10 Carpet, Upholstery and Laundry Stain Remover, and, since 1995, InstaGone has “enjoyed grassroots support from RV dealers and RV owners who use the product to remove mold, mildew and water stains from hard, durable surfaces on their RVs, boats and campers,” said Peter Chicarielli, president.
Then, beginning in 2000, RV dealers and owners have used Quick-10 to remove coffee, wine, grease, catsup and pet stains from carpets, upholstery and other fabric-based materials.
“We’ve been serving this loyal customer base primarily through our website and toll-free support line, but we felt it was time to establish a strong retail presence within the RV industry,” Chicarielli said.
Consequently, InstaGone recently signed veteran RV industry manufacturer’s rep Lubin Sales to establish a national distribution network.
“We could not adequately serve the market by selling directly to the dealer,“ Chicarielli said. “We needed a multi-tier distribution network ASAP.
“RV dealers have long been our best salesmen, but now instead of sending customers to our website, they can put our products in customer’s hands and money in the cash register,” he said.
Chicarielli, a long-time RV enthusiast, added that InstaGone “currently is developing an innovative RV maintenance product that will be introduced this spring. It will be a professional strength product that will be available to RV dealers and RV owners alike.”