Athabasca Basin Development (ABD) has purchased half of Tru-North RV, Auto & Marine, based in Prince Albert, Saskatchewan. ABD, also headquarter in Prince Albert, announced the deal on Wednesday (Feb. 4) morning.
Athabasca Basin CEO Geoff Gay said Tru-North is a good fit.
“It’s an investment into a strong management team that provides good service and products into a region we’re very comfortable in, the greater Prince Albert region including the north,” he says. “We really believe that it has good long-term prospects with the diversified economy.”
Gay said an additional benefit is the management team’s entrepreneurial spirit, which he says is reflected in their recent expansion into manufactured homes. There will be no changes to Tru-North’s current operations or staff.
Tru-North sells boats, travel trailers, fifth wheels and extended stay trailers. In addition, they recently ventured into manufactured home sales with the creation of Tru-North Homes.
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