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RV News, a 30-year-old RV industry trade magazine, published its last print edition this month. Starting in February the magazine will be available only on the Internet (www.rv-news.com) and will feature a more consumer-oriented focus.
“We just decided to pull the plug on RV News as far as the print version,” said Publisher Dan Holt. “There’s too much competition out there, and 30 years is enough.”
The print magazine, published since August 1975 by D&S Media Enterprises Inc. in Tempe, Ariz., was available primarily by subscription to RV industry insiders. Since 1995 Holt also has published an Internet version available to the general public.
“We are going to carry forward RV News as far as the trade information is concerned, but we will be adding a lot of consumer stuff,” Holt said.
Holt said the website version of RV News will be updated monthly and that consumer-oriented features, advice columns, club news, new product information and news about campgrounds will be added. “Consumers are my readers,” he said.
The website, he said, averages about 90,000 unique visitors a month. “There’s no way to know the specific numbers, but I’m sure I get a lot more consumers on-line than trade,” Holt said.
Holt said the dynamics of Internet publishing versus print publishing made the transition necessary.
“The Internet is more complicated but there’s a better return on the investment,” Holt said, noting that on-line ads cost less than 15% of a similar print ad. “The majority of the cost in a magazine goes into production,” he said.
Holt said that all but one of RV News‘ advertisers have signed up to retain a presence on the website version of the magazine.
Holt also is a principal in Web Site Management Inc., a company that publishes RV America (www.rvamerica.com), a commercial RV-oriented website with links to about 200 RV industry-related companies whose websites are managed by Holt’s company.
Five employees share duties between RV News and Web Site Management and will continue in that capacity, Holt said.