NBC’s Today show will air a daily, four-part RV road-trip series starting today (July 12) and ending on Thursday (July 15).  Each segment is tentatively scheduled to air during the 8:30-9 a.m. portion of the broadcast.
The Recreation Vehicle Industry Association (RVIA) has been working with NBC News feature correspondent Mike Leonard on the series. The RVIA arranged for two motorhomes that will be prominently featured in the series and seen by Today’s 6 million viewers.
Both a Class A Holiday Rambler and a Class C Winnebago were selected by Leonard following an RVIA-member solicitation.
Today segments will chronicle the Leonard family’s six-week RV journey across the country. Three generations of Leonards, including Mike’s children and elderly parents, traveled the country caravan style.
Cameras will follow along as they revisit significant spots in their family history. Leonard describes this as a “touching, heartwarming, family bonding story.”
He strongly believes that RVs are the ideal way to be together on the road for this very personal, multigenerational travel experience. Scenes of the family living and traveling in the RVs will be featured on air, including their campground stays.
The trip will culminate in Chicago with a visit to see the birth of the newest family member, a great-granddaughter.
Today is the highest-rated morning TV news show in the nation and generally airs from 7 to 10 a.m. in most parts of the country. The RV road-trip segment could be pre-empted by breaking news.
The RVIA anticipates the exposure will benefit the entire RV industry.