Thor Industries Inc. has hired James Rigney to lead all strategic marketing efforts, including brand development, creative, public relations, social and other key digital marketing and innovation initiatives. According to a press release, Rigney will report to Bob Martin, Thor president and CEO , and is responsible for customer acquisition and loyalty for Thor Industries while also supporting its 17 subsidiaries.

Rigney brings two decades of experience in innovative global marketing strategy and brand development for several high-profile brands, including GrubHub, Red Bull, Converse and MTV.

“Throughout my career, my passion has always been centered around building brands that bring people together to form communities and create cultural impact. Thor is an incredible organization with a rich history of helping people discover the world around them,” said Rigney. “The industry and the mission of Thor complement my lifestyle and experience. Together, our team will bring people of all ages, backgrounds and cultures closer to nature, family, adventure. Most importantly we are advocates for exploration, individuals, friends and family who want an alternative way to create life-long memories outdoors.”

“James comes to us with an impressive track record,” said Martin. “He has already brought big ideas, invigorating energy and a passionate strategy to our approach to reach customers. We are excited for his creative vision to elevate the Thor Industries brand, enhance our relationships with current customers and usher in the next generation outdoor enthusiasts.”

A native of the Pacific Northwest, Rigney is a life-long outdoor enthusiast and enjoys camping, fly fishing, hiking and skiing with his two young children. He holds a bachelor’s from Whitman College with concentrations in politics, environmental studies, history, and Spanish and Latin American studies. He also studied at the University of Buenos Aires, Torcuato di Tella University and completed executive training at the London Business School.