Jayco Inc. is emphasizing entry-level towables for 2004 because that segment currently is one of the RV industry’s hottest sectors, according to the Middlebury, Ind. company.
Jayco’s 2004 lineup includes new product designs and floorplans “accompanied by an aggressive pricing structure” particularly in the lightweight, economically priced travel-trailer and fifth-wheel categories. “One of our primary goals is to gain market share in this very important product category,” said Sid Johnson, director of marketing.
So far, the company believes it made the right decision because its dealer order-backlog is the largest in its 35-year history.
“Overall, I was very impressed with the new product line,” said Tim Thompson, co-owner of Thompson & Sons, a dealership in Davenport, Iowa. “Jayco definitely is moving in the right direction and I’m very comfortable with the way they are headed.”
For 2004, Jayco added higher-end amenities to its Jay Flight series while retaining an entry-level price. It also phased-out several Eagle travel-trailer and fifth-wheel series floorplans while providing fiberglass and aluminum construction on all models.
Other highlights of Jayco’s 2004 lineup include:
• An arched fiberglass roof on all of its folding campers for more structural integrity and removal of the center seam.
• Replacement of the Kiwi line with the new Jay Feather series of ultralight hybrids and travel trailers.