Jayco Inc. may be the first manufacturer in the industry to offer the full paint option on a Class C motorhome.
During its international dealer meeting in South Bend, Ind., this week, Jayco announced it is offering the full paint option on the 31- and 32-foot floorplans of its Granite Ridge Class C’s.
Because of the added cost, the full paint option was, for years, limited to the diesel engine Class A motorhome segment where retail prices begin at around $110,000. But recently, several manufacturers began offering the full paint option on their high-end gas engine Class A’s.
Jayco decided to offer the full paint option on its higher end Class C’s after speaking with motorhome owners during the Family Motor Coach Association (FMCA) rally in Perry, Ga., in March, said Sid Johnson, director of marketing. Several Class A motorhome owners said they want to “trade down” to a smaller rig because they are getting older and finding a Class A to be too difficult to drive, Johnson said.
Some of those motorhome owners said they would trade down to a Class C if the full paint option is available, he added.
The Granite Ridge unit with full paint that was on display in South Bend has a suggested retail price of $79,900, Johnson said. The full paint option added $5,500 to the retail price. The Granite Ridge unit with the full paint option had a few more options than the “typically equipped” unit, Johnson added.
Additionally, Jayco introduced a new Class C brand, the Escapade, which the company believes would enhance its dealers’ rental business.
“The Escapade is designed to appeal to the rental market, and it should be stressed that the market for RV rentals has blossomed in recent months — up more than 30% over last year,” said Paul Gardner, product manager for Jayco’s Class A and Class C motorhomes and Talon-brand towables.
“Depending on your market situation, if you’re not in the rental market, you need to seriously consider it,” Gardner said to the dealers gathered on Tuesday (July 16). “But the Escapade provides you with a low-cost, high-value choice for both rentals and sales.”