Jayco Inc. has signed a preferred lender agreement with Firstar and U.S. Bank, two lenders that are in the process of merging.

The goal of the national program is to make RV ownership available to more customers, particularly those who do not qualify for traditional financing.

Jayco’s agreement is with the Firstar Recreation Finance Division and some of the highlights of the retail program include: special pricing; seasonal dealer programs; a dedicated credit staff; priority service for Jayco dealers; dedicated regional sales managers and a sub prime program for “credit challenged” customers through a partnership with American Investment Financial.

The preferred lender program was unveiled Tuesday (Nov. 27) during the RV industry’s National Trade Show in Louisville.

“No-money down, no payments for 90 days” are among the retail loan programs that Jayco has in mind, said Sid Johnson, Jayco’s director of sales and marketing. Lower interest rate programs also are under consideration, he added.

“Firstar understands the RV industry and how to make financing options fit the needs of our dealers and customers,” said Bernie Lambright, Jayco’s president. “They also have demonstrated a commitment to service, which is very important to us, as was their ability to bring in a Canadian partner.”

Firstar is a partner with the Royal Bank of Canada, which makes financing possible for the Jayco units sold in Canada.

Jayco products are sold through 325 dealerships in the U.S. and Canada.