ARI Network Services Inc. announced that Jayco Inc. has licensed its FootSteps Channel Connect management solution product. According to a press release, Channel Connect will be used by the builder’s three operating divisions, Jayco Inc., Starcraft RV Inc. and Entegra Coach Inc., along with its more than 400 dealers.

ARI said that FootSteps Channel Connect enables OEMs to consolidate, monitor, measure and manage lead activities across distribution channels. With FootSteps Channel Connect, an OEM’s dealers are provided with a free, easy-to-use lead management solution that connects to the channel. This approach is designed to “help the OEM and its dealers convert more opportunities into sales by automating a consistent lead nurturing and communications strategy and efficiently managing the sales process,” according to the release.

“Jayco is committed to providing the greatest degree of customer satisfaction possible,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “To accomplish that, we needed to provide our dealerships with a lead management solution that makes it easy for them to capture, follow up and nurture leads through the sales process and beyond. FootSteps Channel Connect does that and more.

“Not only does FootSteps Channel Connect automate the followup process for us and our dealers, we believe it will help our dealers convert more leads into sales and build lifelong relationships with customers.”