Las Vegas-based Johnnie Walker RV joined in on the nationwide viral sensation known as the Ice Bucket Challenge, to support the ALS Association.
According to a press release, the challenge has been sweeping the Internet over the past few months in order to bring awareness to Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease. The company went through 180 pounds of ice, dousing 23 of the JWRV crew members.
In addition to their Ice Bucket Challenge,teh dealer also made a significant donation to the ALS Association, in order to fund research to discover a cure for the degenerative disease.
“We were more than happy to participate in the Ice Bucket Challenge for ALS,” said Michael Walker, marketing director for Johnnie Walker RV. “Even though it was very cold, we had a lot of fun filming this, and our family business was happy to donate and participate in this event to raise awareness for ALS. We sincerely hope that the popularity of this challenge will raise the money necessary to finally find a cure for this debilitating disease. Hopefully, the people that we challenged at Findlay RV, WagonTrail RV and OffShore Marine have as much fun as we did.”
To view Johnnie Walker RV’s video as they participated in the challenge, visit www.jwrv.com.