ASA Electronics announced the hiring of Josh Theodorovich as inside sales account manager for its commercial vehicle sales team. According to a press release, Theodorovich previously served as an account manager for various companies in the Elkhart, Ind., area.

“We were drawn to Josh because of his positive energy and his determination to succeed. Both of those traits will serve him well in developing new business opportunities inside the commercial vehicle environment,” said Commercial Vehicle Industry Manager Joe Camacho.

Theodorovich’s primary responsibility within the CV industry will be to develop new business and increasing awareness of ASA brands within some of those target markets.

“I plan to focus on breaking into the fleet market,” Theodorovich said. “We have some fleet customers already, but it’s a market with endless potential for ASA.”

Theodorovich is an Indiana University graduate, where he majored in communications and minored in business administration.