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Tara Wall, deputy editorial page editor for the Washington Times, will address what the Obama presidency means to the RV industry as part of the Outlook 2009: We’ve Got Heart! program.
The Outlook event will kick off the 46th Annual National RV Trade Show Dec. 2 in the Kentucky Exposition Center’s (KEC) South Wing C Mezzanine Ballroom. A free breakfast will be served at 6:30 a.m.
An award-winning journalist, Wall writes a weekly conservative column for the Times and her political commentary was prominently featured on CNN during its extensive Nov. 4 election coverage.
As a former George W. Bush appointee and Republican National Committee senior advisor, Wall’s discussion of what the new political and economic landscape will hold for the industry and the nation at large is expected to be “substantive and informative,” according to the host Recreation Vehicle Industry Association (RVIA).
RVIA reported that the Louisville Show, which runs Dec. 2-4, is nearly sold out with 92 RV manufacturers and more than 312 supplier companies on board to display the latest in RV products and accessories over 900,000 square feet.
“RVIA is looking forward to a strong show despite the current tough economic forces,” said RVIA President Richard Coon. “The National RV Trade Show offers a great opportunity for industry members to develop the solid business relationships that are so important in this industry, no matter what the economic climate.”
In an effort to deal with the tight credit market, RVIA has scheduled a seminar for lending officials led by industry consultant Jan Kelly following the Outlook breakfast.
“We sent invitations to 150 banks and loan companies, inviting them to attend a breakfast and seminar to explain why they should be on the RV side of the business,” Coon said. “These are companies that have been dealing on the automotive side.”
This seminar will focus on the annual RVIA-compiled “Survey of Lenders’ Experiences” that consists of a nationwide survey of financial institutions that have been working in the RV sector. The proprietary research shows the long-term profitability and low default rate on RV loans that demonstrates the financial stability of the typical RV customer, according to RVIA.
Other scheduled seminars and events include:
• RVIA will offer two seminars on Dec. 3 and Dec. 4 hosted by popular speaker and industry sales expert David Martin.
• Throughout the show, the Go RVing booth will be providing dealers with information about tying into the Go RVing national advertising campaign.
• Information on RV technician learning opportunities will be available at the RVIA Education booth.