K-Z Inc., a manufacturer of travel trailers, fifth-wheels and truck campers in Shipshewana, Ind., recently debuted its new highline Escalade fifth-wheel line to some 250 representatives from about 100 of K-Z’s 160 dealerships nationwide.
The aluminum-and-hung-fiberglass 2005 Escalade will retail in the mid-$70,000 range, according to Bob Schroeder, sales manager.
“We are hitting the highline market a little harder,” Schroeder said. “We’ve never been in the mid-$70s range before.”
The rollout of the Escalade was accompanied by an expansion project as K-Z broke ground June 9 on a 133,000-square-foot factory that will more than double the company’s current production capacity and add 150 workers.
The Escalade, available in two 36-foot floorplans with gelcoat fiberglass sidewalls, replaces the midpriced New Vision Ultra, which has been discontinued. The new fiver line features either three or four slideouts, standard full-body paint, stainless-steel appliances, soft-touch ceiling, leather recliners, raised-panel cathedral doors, Corian countertops, cherry or maple accents and enclosed and heated underbellies.
K-Z, marketing the Sportsmen, Frontier, Durango, Coyote and New Vision brands, produced 6,200 units in the fiscal year that ended May 31. The company took orders for 720 units during the one-day dealer meeting, according to Schroeder.