K-Z RV LP introduced the entry-level 2007 K-Z MXT Sportster lightweight SURV travel trailer to 165 dealers attending K-Z’s annual dealer meeting June 14-15 at the company’s new headquarters.
During the meeting, the Shipshewana, Ind.-based company inaugurated the new 35,000-square-foot facility, which went into operation in early August.
Also debuting during the dealer meeting was the hard-sided hybrid Coyote Rock Climber SURV travel trailer equipped with an open front platform to haul equipment.
The MXT Sportster SURV features a contoured European-style front profile and laminated fiberglass-and-aluminum construction. Available in four floorplans in lengths of 18 to 26 feet, the $13,000 (starting MSRP) MXT Sportster is designed for heavy outdoor use with gas- and oil-resistant linoleum floors throughout and stain-resistant furniture that folds against the walls to increase hauling capacity.
“It’s designed for the large SUVs or half-ton pickup truck market,” said Iva Nicholas, general manager of K-Z’s Coyote Division, which is assembling the MXT Sportster.
Nicholas said the development of the K-Z MXT Sportster and the Coyote Rock Climber are in response to higher fuel costs that have brought the company into new markets.
“We are trying to bring camping back to the basics,” Nicholas told RVBUSINESS.com. “Obviously the guy who buys a 40-foot toy box has a lot of disposable income. But the guy who makes between $30,000 and $40,000, he can only handle up to a certain price point – under about $25,000. There is a big market there.”
During a dinner at the Elkhart, Ind., Ramada Inn K-Z presented awards to its top ten national dealers: Berryland Campers, Ponchatoula, La.; McClain’s RV SuperStore, Corin, Texas; Terry Vaughn RV, Alvin, Texas; Trailblazer RV Centre, Nisku, Alberta; Sherman RV Center, Sherman, Miss.; Opelika RV Outlet and RV Outlet, Opelika, Ala.; Tiara RV, Elkhart, Ind.; West Coast RV, Pomona, Calif.; Tradewinds RV, Ocala, Fla.; Leisure Days RV Centre, Ontario, Canada.