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Marketing was the focus during the annual meeting of the Kansas Association of RV Parks and Campgrounds (KARVC), held March 7-8 north of Topeka at Harrah’s Prairie Band Casino.
The convention and trade show drew park operators from both Kansas and Oklahoma, including a new member, Western Star Ranch RV Park, Liberal, Kan. “It was an exciting convention,” said Mary Arlington, KARVC president and executive director. “Everyone was revved. Folks were sharing success stories and asking questions.”
Arlington updated members regarding the association’s efforts with the Kansas Travel and Tourism Division, which is now working closely with KARVC to help promote the state’s campgrounds.
She said the state agency this spring planned to unveil new search functions and a new look to its website, www.travelks.com. KARVC, as a byproduct of its relationship with the state tourism division, also plans to sponsor the refreshment stand at the Goodland Welcome Center during the month of July.
The meeting included a presentation by Max Gibbs, chairman of the National Association of RV Parks and Campgrounds (ARVC), who updated campground owners on ARVC’s projects, activities and services, including the recent market research conducted by Orlando, Fla.-based Yesawich, Pepperdine, Brown and Russell. Gibbs also talked about work that has been done to update the GoCampingAmerica website.
Educational sessions were provided by Mike Spiker of Phoenix, Ariz.-based Cavco Industries, who talked about the merits of adding recreational park trailers to campgrounds. Lynn Rogers of AGS Publishing, Port Angeles, Wash., talked about brochure design, how to develop a brand image and how to market to groups and rallies.