Extending its sport marketing efforts with the Cleveland Cavaliers and the Columbus Blue Jackets, Kenda Tires announced that it will be an official partner of the Cleveland Indians through the end of the 2017 season.
Under the terms of the agreement, Kenda will receive TV-visible branded home plate signage as well as baseline signage, according to a press release.
“We are excited to announce our sponsorship with the Cleveland Indians,” said Kenda President Jimmy Yang. “The MLB and the Cleveland Indians organization has always had a strong image and presence in the Ohio market and last year’s appearance in the World Series put the Indians on the world stage. We are always looking for opportunities to connect our brand not only in America, but also across the globe to our Global Headquarters in Taiwan and all 100-plus countries in between that we serve.”
Indians Senior Director of Corporate Partnerships and Premium Hospitality Ted Baugh noted, “We are excited to add Ohio-based Kenda Tires to the Indians team in anticipation of another exciting season at Progressive Field. We appreciate Kenda’s strong support of the Indians to deliver their marketing objectives to Indians Fans everywhere. We look forward to working together closely with them this season and beyond.”