Keystone RV Co. made a dramatic leap forward to become retail market share leader in the fifth-wheel travel trailer category during the first quarter of this year, according to Cole Davis, CEO of the Goshen, Ind.-based firm.
Citing independent market research firm Statistical Surveys Inc., Davis said Keystone captured a 15.8% market share during the first three months of this year.
Keystone’s Montana was the top-selling fifth-wheel brand and the company’s Cougar was the fourth-best selling fifth-wheel brand during the first quarter, Davis added.
Keystone’s move is considered dramatic because the company, which also has a manufacturing plant in Oregon, finished fourth in terms of fifth-wheel retail market share during 2000.
Last year, Fleetwood Enterprises Inc. was first in fifth-wheels with a 17.1% retail market share, followed by Forest River Inc. with 12.1%, Thor Industries Inc. at 11% and Keystone at 10.6%.
Davis told the Elkhart, Ind., noon Rotary Club earlier this month that he believes Keystone will reach $370 million in sales revenue this year, compared with $250 million in total revenue during 2000.
Keystone only builds conventional and fifth-wheel travel trailers.