Keystone RV Co. led the market in luxury and mid-priced fifth-wheel sales last week during “America’s Largest RV Show” in Hershey, Pa. “After last week’s sales performance at Hershey, there is no question that our brands are positioned to have a really strong year end and 2020. It’s an exciting time for the company,” said President and CEO Jeff Runels in a press release.
Keystone leveraged the show to launch the redesigned Montana and Montana High Country lines, featuring brightened, modern interiors. Montana Assistant Product Manager Sam Lengrich noted, “We suspected we had the tiger by the tail with the new design of both product lines, but we’re always anxious to get new products in front of consumers. The buyers at Hershey confirmed that Montana and Montana High Country are on the right track. The results we saw were extremely gratifying.”
Keystone’s Sprinter brand saw a significant sales increase at Hershey, doubling last year’s record sales to lead the field in mid-priced towables. Product Manager Jonathan Gust, who for the past three years has been working to differentiate Sprinter models in this crowded category, reported, “We have been pushing Sprinter, taking risks that other brands are unable or unwilling to do — making changes to industry standard floorplans, moving to different materials, adding unexpected features like pull-out pet bowls, beds and leash holders. Intuitively, we knew customers would respond, and now we have proof.”
Cougar, Keystone’s best-selling mid-profile fifth-wheel brand also performed exceptionally well. This brand has also seen a refresh with a move to white high-gloss laminated sidewalls and the debut of the “Off-The-Grid Solar Camping Package” making these units some of the most boondocking-friendly on the market.
Rounding out Keystone’s success were performances by other brands which introduced all-new products. Alpine and Avalanche both outsold last year’s numbers while Fuzion sold more units than any other brand in their display. According to the release, Keystone’s 429 side-patio Raptor toy hauler was “the talk of the show.”
All of Keystone’s products will be on display next week at Thor Industries’ 2019 Dealer Open House.