Keystone RV Inc.’s Cougar brand earned the number one spot in retail sales for laminated travel trailers and fifth-wheels, according to a release from Goshen, Ind.-based Keystone.
In addition to the No. 1 ranking, Cougar travel trailers and fifth-wheels also experienced 2008 market share growth in excess of 20%, outpacing all other brands nationally in total sales, Keystone reports.
Cougar General Manager Chris Hermon credited competitive product and loyal dealers for the brand’s success. Said Hermon, “Every person in our Cougar organization and especially our product development team is committed to being the very best at their particular area of expertise. We all understand we have to work very hard to keep dominating and leading the way. As a group we are all on the same page. This award shows that we have a real pulse on what customers want.”
Among the product innovations that keep Cougar on top is an industry-first side aisle bath fifth-wheel floorplan with linen closet slideout in the bathroom. Five additional new Cougar models have also been introduced along with debut of the customer-friendly iPod-sized Cougar Remote that controls the operation of slideout rooms, landing gear, as well as docking lights, the company noted.
“We understand we need to continue to hit the sweet spot between great looks and features and a great price,” said Cougar Product Manager Jeff Runels. “Dealers and customers continue to look at Cougar as an exceptional travel trailer and fifth-wheel brand. This environment continues to draw more people our way.”
Added Hermon, “We understand that exciting product keeps salespeople and dealers excited. We continue to be very committed to being that type of brand for our dealers.”