The year 2000 ended on a sour note for many RV manufacturers and dealers, but towables manufacturer Keystone RV Co. believes market conditions have greatly improved since Jan. 1.
Keystone’s January order volume increased 144% to $29.5 million, compared with $12.1 million in January 2000, said Cole Davis, president and CEO.
The January 2001 figure includes $4 million in orders from the towable RV manufacturing business that Keystone bought from Damon Corp. last April, Davis added.
Davis believes it is unwise to dwell upon economic data gathered in November and December when conditions, particularly in consumer products industries, were deteriorating rapidly.
The order volume and consumer interest levels at RV retail shows during January suggests the RV market is on the upswing. “I’m optimistic,” Davis said.