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Highline fifth-wheel manufacturer King of the Road is expected to privately show to dealers this month its first-ever Class A motorhome – a relatively high-end 38- to 40-foot diesel pusher widebody with two to four slideouts.
Depending on options, Genesis by King of the Road, built on a Freightliner XC 32,000-pound gross-vehicle-weight-rated (GVWR) chassis with a 400-horsepower Cummins engine, will retail in the $250,000 range, according to National Sales Manager Andy Bouchard.
The new coach will have its first public showing at the Great North American RV Rally June 16-19 in Louisville.
Two 38-foot and two 40-foot floorplans with laminated gel-coat vacu-bonded construction will be available with full-body paint standard.
The debut of the new Genesis by King of the Road follows the manufacturer’s move from Russell, Kan., two years ago to a larger manufacturing plant in Bradshaw, Neb. King of the Road’s parent, Chief Industries Inc., a diversified manufacturing company, is located in nearby Grand Island, Neb.
Genesis is being introduced on the heels of King of the Road’s move late last year into the somewhat lower-priced midhighline fifth-wheel market with the King of the Road Monarch that will retail for between $41,995 and $49,000.
King of the Road also manufacturers Royalite and Crown Marquis fifth-wheels in the highline market.
“When we moved up here (Nebraska), part of the reason was to get into the diesel product line,” Bouchard said. “This has been in development for more than two years. It is not a me-too product. It has electronics and lighting packages that have not been seen in the RV industry.”
General Manager Brian Henn said uncertain economic circumstances have not had an affect on King of the Road’s move into the motorhome segment.
“There is no doubt we are seeing some swings in the industry right now, but it’s not going to change our plans,” Henn said. “We did not rush into this market. It has been planned for some time. We’ve got some innovative things that we are going to bring to this piece.”
Meanwhile, the new King of the Road Monarch fifth-wheel, which debuted in January at the Florida RV SuperShow in Tampa, is available in 33- to 36-foot lengths with double- or triple-slideout floorplans, but does not include many of the luxury features found on the Royalite and Crown Marquis models.
“It’s built identically in terms of its structure as our Crown Marquis,” Bouchard said. “We’ve just taken out a lot of the bells and whistles and put it at a price point that is a bigger part of the market. The Montanas, Cedar Creeks and Cardinals of the world have made that market a good value.”