A million copies of the new 2014 edition of the Kampgrounds of America Inc. (KOA) directory have rolled off the presses and are now available to campers throughout North America.
According to a press release, this year’s edition has a few enhancements as each of the 486 KOA campground listings was increased to one-third of a page and may include a full-color photograph supplied by the campground.
Also new this year, the traditional state grid listing of campground features and amenities has been replaced by colorful icons that will give campers instant information on a campground’s offerings without the need to leave the campground’s listing. The KOA directory also contains detailed state and provencial maps, as well as “last mile” locator maps that make the directory a true North American road atlas.
Copies of the new directory have already been shipped directly to the homes of hundreds of thousands of members of the KOA Value Kard Rewards Program. Directories are also available free of charge at all open KOA campgrounds in North America.
The 2014 Directory is the first “consumer” marketing piece that speaks to KOA’s three new brand positions – KOA Journey, KOA Holiday and KOA Resort. More than 110 KOA owners have already adopted one of the new brands for their campground. The new brand positions are designed to better identify campground services and amenities for campers, aiding them in making their camping trip plans.
“The directory is one of our main communication devices to reach campers,” said KOA Vice President of Marketing Toby Hedges. “Our goal this year is to tell the story of ‘What’s Behind The Yellow Sign?’ while putting the directory into the hands of KOA campers as quickly as possible.”
Again this year, the KOA directory is also available in digital format. Campers can view or download the digital directory by clicking here. The directory can also be ordered by mail through the KOA.com website.